I may have to skip 2012. Pantone, the color gurus in America, once again have chosen the color of the year, and it is orange. Pantone has scores of oranges in its color pantheon; the honored hue this year is Tangerine Tango.
I find both the color orange and tangerines to be problematic. I’ve tried many times to become fond of that fruit, but, to me, they taste like oranges that have gone bad.
Being an art teacher, I don’t discriminate against any color. I do, however, think orange is at its best on pumpkins, sunsets, sunrises, fall trees and Baltimore orioles. It does not work on orange satin bridesmaid gowns, the color chosen by the bride the only time I have ever been a bridal attendant. I went directly from the reception to the Goodwill donation box.
When I bought my last car, I asked the saleslady to search for a leftover from the previous year’s models. “I hope you don’t find an orange one,” I kidded her.
I’ve been driving my orange car for three years now. In its defense, spotting my little hatchback in any parking lot is a snap.
Pantone offers this rationale for its choice of Tangerine Tango. Their spokeswoman says,”For us, the color of the year is not the hot fashion color, but an expression of a mood, an attitude, on the part of consumers…In 2011 we chose Honeysuckle Pink because there is a feeling of activity and movement about that color. Although orange is not pink, we felt the necessity to stay with that feeling that encourages us to face everyday troubles with some vigor. We know there is a big elephant in the room. We can’t ignore it.”
Are things really this bad? In my opinion, the elephant in the room just might be the walls that were painted orange.
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