The other day it occurred to me that reality is fast becoming an anachronism. We are flooded with artificial intelligence, virtual reality, bots and avatars. It’s hard to find real stuff these days; even staples like meat and milk have fake versions.
The longing to escape reality is nothing new. Down through the ages, humans have fantasized about alternative worlds and superheroes. However, today’s technologies allow humans to immerse themselves in alternative worlds like never before.
The term virtual reality is an oxymoron, a contradiction of terms, which was coined by marketers. The real world is omni-present; the VR world vanishes when the VR device is not charged, the power fails or the device is stolen. “Almost” reality cannot be equated with real reality. It can, however, be marketed for huge profit. By 2028, the virtual reality market is predicted to be worth over 60 billion dollars. Marketing fake reality is big business.
I believe the time has come for reality to counter by having a marketing campaign of its own. I would love to help out. To make a comeback, reality will need some snappy new slogans such as:
- Reality: The Ultimate High
- Reality: No Artificial Ingredients
- Artificial Intelligence? Get Real!
It might be a good idea to pull out the power cord or take off the goggles. The real world has a lot to offer. Really.
I think the solution is to Stop and Smell the Rosees. We are all too busy and we don’t check our sourses.
Brilliant!