My husband recently shared a fascinating article with me. The topic was hidden symbols or objects in familiar logos. It was an eye-opening indictment of how we humans are always looking but often not seeing all that is to be seen.
I’ve spent a lifetime in the arts but will admit that my powers of observation aren’t the best. And I know that my brain is tripping me up. A glance at something and the brain says, “You’ve seen this before, no need to waste time looking harder.”
Here are some excellent examples of what we miss. You will never look at these logos the same way again.
We all know that Baskin Robbins has 31 flavors, one for each day of the month. But did we see the big numeral 31 incorporated in their logo?
Fed Ex speeds packages forward. How speedily can you spot the arrow in their logo?
Hershey’s sells chocolate kisses. That’s why one kiss is hidden in their lettering.
Here’s an easy one. Find the two people, a chip and a bowl.
This one is harder to spot. The word “mom” is on the girl’s collar and is meant to project that “home-cooked feeling”.
A bear is lurking in Toblerone’s logo. That is because the chocolate company originated in Bern, Switzerland, a city symbolized by a bear.
Who hasn’t seen the Amazon logo? But who has noticed the arrow from A to Z indicating that they sell everything from A To Z?
Look hard to discover the letter R is a bike rider while the letter O and the yellow circle are the bike.
I love both Goodwill and their new logo. The smiling face in the upper left corner is also a lower case letter g.
It’s the letters LSO, but it’s also a conductor with his arms raised…Bravo!
Can you find the gorilla and the cheetah?
Did you spot the New York skyline?
A map of Australia is in this graceful logo.
The odd logo of the French grocery store chain Carrefour has puzzled me for years. Here’s the scoop. Carrefour means “intersection” in French. At first glance, the logo looks like arrows pointing left and right, but in the negative space in between is a big, beautiful letter C. Voila!
