I love logos, those shorthand identifiers for the products we see and use every day. And in the past months, I’ve had a crash course in car logo design. Our beloved Honda Fit turned over 220,000 miles, and a replacement was needed. Looking for a successor, I began checking out all the different cars currently on the road. In the process, I learned to identify automobiles by their logos and realized that logo designs could be put into three categories.
The name is the logo.
Initials are the logo.
A symbol is the logo.
I enjoyed my quest into the world of car logo design, and we did end up with a “new” car, a used Honda Fit. Our faithful 2016 one was replaced with a 2022 model. No iconic Audi or Mercedes logos for us.
Love this! Have you seen KIA’s new logo?
What I saw was several logos all a bit confusing. Kia seems to be trying out different ideas in different countries. I came across all sorts of interesting things when putting this blog together. For example, those 4 rings that symbolize Audi represent four independent car companies that merged to form the company we know now. I must say I like the symbols the best…except for Ford. I love cursive and this was supposedly Henry Ford’s writing style.
Very interesting. And observant.
Once you start looking, it’s amazing how many Toyotas are on the road.